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Is anticipation delicious? : visceral factors as mediators of the effect of olfactory cues on purchase intentions

Moore, David J. - In: Journal of business research : JBR 67 (2014) 9, pp. 2045-2061

Persistent link: https://www.econbiz.de/10010380074

Interrupted anticipation after a service failure : the role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

Moore, David J. - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 399-408

Persistent link: https://www.econbiz.de/10010207194

Recruiting and hiring the computer professional

Moore, David J. - 1987

Persistent link: https://www.econbiz.de/10004787369

A look at the actual cost of capital of US firms

Moore, David J. - In: Cogent Economics & Finance 4 (2016) 1, pp. 1-15

The capital asset pricing model (CAPM) receives both criticism and widespread adoption by practitioners and academics as the weighted average cost of capital (WACC) equity component. This study introduces two new costs of equity measures to address CAPM criticisms and provide new perspective on...

Persistent link: https://www.econbiz.de/10011988697

Self-brand connections : the role of attitude strength and autobiographical memory primes

Moore, David J.; Homer, Pamela Miles - In: Journal of business research : JBR 61 (2008) 7, pp. 707-714

Persistent link: https://www.econbiz.de/10003709472

A real options approach to distressed property Borrower-Lender reconciliation

Moore, David J.; Ikromov, Nuriddin - In: Journal of mathematical finance 5 (2015) 1, pp. 73-81

Persistent link: https://www.econbiz.de/10011398644

Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies

Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687

Persistent link: https://www.econbiz.de/10011421913

Me, myself, and I : examining the effect of loneliness and self-focus on message referents

Kemp, Elyria; Moore, David J.; Cowart, Kelly - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10011529711

The unexplainable nature of momentum portfolio returns

Moore, David J.; Philippatos, George C. - In: Journal of mathematical finance 4 (2014) 3, pp. 135-147

Persistent link: https://www.econbiz.de/10010400124

"I can almost taste it:" : why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions

Moore, David J.; Konrath, Sara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 42-59

Persistent link: https://www.econbiz.de/10010485552