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-manufacturer diversification; and we link user innovation and corporate strategy by showing how user innovation can affect the boundaries of … diversification of a user firm into an upstream industry supplying capital goods, and subsequent coexistence of user and manufacturing … units. Such coexistence creates synergies regarding innovation, marketing, and financials. It enables the manufacturing unit …
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product is still experiencing obstacles in term of commercialization and sustainability. The purpose of this research is to … construct a model to encourage the process of value co-creation in the commercialization phase of domestic products. The …-creation process as a basis for innovation. The results showed with collaboration; stakeholders could learn from each other to …
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