Catherine Myhal, Genevieve; Kang, Jikyeong; Murphy, John A. - In: Journal of Services Marketing 22 (2008) 6, pp. 445-453
Purpose – This paper seeks to explore customer‐perceived relationship quality in a B2B setting, and to propose a conceptual model for this construct. Design/methodology/approach – An instrumental single case study design is adopted, and Eisenhardt's case study method for theory development...