Exploring the recipients' attitudes and behaviors toward gift-giving : a cross-cultural comparison between Thailand and the USA
Theeranuch Pusaksrikit and Sydney Chinchanachokchai
| Year of publication: |
2023
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|---|---|
| Authors: | Theeranuch Pusaksrikit ; Chinchanachokchai, Sydney |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 1935-1950
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| Subject: | Cross-cultural | Gift recipient | Gift-giving | Relationship closeness | Self-construal | USA | United States | Thailand | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2022-0133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430194