Purpose: Today, a firm’s major concern is to know the way in which an innovation is adopted in the marketplace. The purpose of this paper is to focus on the two-stage nature of diffusion process in which the time lag between people being informed and their act of making final purchase is...

Purpose – Mathematical modeling of innovation diffusion is a constantly evolving field within marketing science. The diffusion process explains the dispersion of an innovation among potential buyers. Prior research on innovation diffusion has been based on modeling varied aspects of real life...

In the current proposal, three objectives have defined which need to be considered while solving the resource allocation problem in ASD. This multi objective has then been solved using Goal Programming approach. The three approaches to solving a Goal Programming Problem i.e. the Weighted...

The purpose of this paper is to determine the internal/external factors that lead to fluctuation in marketplace. Before introducing new products in the market, organization needs proper understanding of the market which can be realized through sound mathematical modeling and scientific decision...

"This Focus book offers relevant and international perspectives on OR techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an analyst point of view and is a collaboration that contains plenty of OR...