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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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Education and entrepreneurial activity : a comparison of white and South Asian men
Thompson, Piers; Jones-Evans, Dylan; Kwong, Caleb - In: International small business journal : researching … 28 (2010) 2, pp. 147-162
Persistent link: https://www.econbiz.de/10003970455
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Within-country ethnic differences and product positioning: a comparison of the perceptions of two British sub-cultures
Pankhania, Asha; Lee, Nick; Hooley, Graham - In: Journal of strategic marketing 15 (2007) 2/3, pp. 121-138
Persistent link: https://www.econbiz.de/10003493774
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Qualitätssignaling in der Gastronomie
Lüth, Maren; Spiller, Achim - 2003
Persistent link: https://www.econbiz.de/10001745448
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Qualitätssignalling in der Gastronomie
Lüth, Maren; Spiller, Achim - In: Perspektiven der europäischen Agrar- und …, (pp. 445-450). 2003
Persistent link: https://www.econbiz.de/10002031636
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Hospitality co-creation with mobility-impaired people
Lin, Pearl M. C.; Peng, Kang-Lin; Ren, Lianping; Lin, … - In: International journal of hospitality management 77 (2019), pp. 492-503
Persistent link: https://www.econbiz.de/10011988871
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The effectiveness of strategic alignment between open innovation and generic strategies : empirical evidence from restaurant SMEs in Vietnam
Ngo, Quang-Huy - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-14
Recently, scholars have indicated that open innovation is appropriate in restaurant enterprises. However, there needs to be more understanding of whether open innovation adoption permits restaurant SMEs to gain business performance directly and indirectly. In this regard, drawing upon the...
Persistent link: https://www.econbiz.de/10014289306
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Addressing the challenge of customer management for SMEs
Christopoulou, Alexandra; Gialelis, Panos - In: Spoudai : journal of economics and business 71 (2021) 3/4, pp. 68-85
research was conducted through personal interviews with 30 SME managers from ten different market sectors, around their …
Persistent link: https://www.econbiz.de/10013169362
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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587