Gänßle, Sophia; Budzinski, Oliver; Astakhova, Daria - 2019 - Update
This paper empirically examines factors influencing box office success of international movies in Russia between 2012 … related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and evaluation sources (e.g. critics … international critics and, interestingly, the adaption of movie titles. The main contributions of our study are (i) success factors …