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This paper empirically examines factors influencing box office success of international movies in Russia between 2012 … related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and evaluation sources (e.g. critics … international critics and, interestingly, the adaption of movie titles. The main contributions of our study are (i) success factors …
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This paper empirically examines various factors influencing box office success of international movies in Russia … and star effects (e.g. top actors or directors), and information sources (e.g. critics and audience rating). We extend the … critics, and, interestingly, the adaption of movie titles. …
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