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What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10009974248
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Advertising and Internet content providers : creating a market for information
Kopf, Dennis A.; Torres, Ivonne M.; Ciganek, Andrew P. - In: Journal of internet commerce 11 (2012) 1/4, pp. 81-99
Persistent link: https://www.econbiz.de/10010075801
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Policy Watch: Commentaries and Viewpoints - Warning and Informing the Domestic International Market
Torres, Ivonne M.; Gelb, Betsy D.; Noriega, Jaime L. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10007029889
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Does Hispanic-targeted advertising work for services?
Torres, Ivonne M.; Briggs, Elten - In: The journal of services marketing 19 (2005) 3, pp. 150-156
Persistent link: https://www.econbiz.de/10007098343
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Impact of consumers' impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 2, pp. 191-209
Persistent link: https://www.econbiz.de/10014514629
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Text Message Copy in Print Ads: A Shrewd Communicative Strategy?
Sierra, Jeremy J.; Heiser, Robert S.; Torres, Ivonne M. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 119-144
Persistent link: https://www.econbiz.de/10009832793
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The Good, the Bad and the Ugly: Dialogical Ethics and Market Information
Kopf, Dennis A.; Boje, David; Torres, Ivonne M. - In: Journal of business ethics : JOBE 94 (2011) 2, pp. 285-298
Persistent link: https://www.econbiz.de/10008931381
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The Good, the Bad and the Ugly: Dialogical Ethics and Market Information
Kopf, Dennis A.; Boje, David; Torres, Ivonne M. - In: Journal of business ethics : JOBE 94 (2011) 2, pp. 285-298
Persistent link: https://www.econbiz.de/10009135271
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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 39 (2022) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
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Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 43 (2022) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10013352810