Koul, Surabhi; Jasrotia, Sahil Singh - In: International Journal of Retail & Distribution Management 47 (2019) 11, pp. 1163-1180
Purpose: Owning to the influence small retailers have on the customer’s final choice, the purpose of this paper is to investigate the factors that dominate small retailer’s assortment planning decisions. Drivers of product adoption by small retailers are the focus of study. Earlier research...