Purpose – The purpose of this paper is to clarify and extend knowledge concerning the relationship between legitimacy and organizational success within the framework of institutional theory. Design/methodology/approach – While previous research has found links between legitimacy and...

Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users' decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes. However,...

Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users’ decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes....

This research has been carried out in order to analyze the development of actions to modify organizational legitimacy. We examine the relationship between the degree of organizational goals implementation and pragmatic legitimacy. Study has been developed on the European Area of Higher...

The correct management of reputation and image can be crucial to guarantee organizationś survival and success. However, the lack of clarity regarding the relationship and differences between image and reputation still exist since scholars have considered them related constructs with differences...