Analysis of the influence of reputation, identity and image on the country brand
Alternative title: | Análisis de la influencia de la reputación, la identidad y la imagen en la marca paı́s |
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Year of publication: |
2022
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Authors: | Revilla Camacho, Maria Angeles ; Rodriguez-Rad, Carlos ; Garzon, Dolores ; Sánchez del Río-Vázquez, Maria-Elena ; Prado-Roman, Camilo ; Palacios-Florencio, Beatriz |
Published in: |
Academia : revista Latinoamericana de administración. - Bradford : Emerald, ISSN 2056-5127, ZDB-ID 2401123-X. - Vol. 35.2022, 2, p. 163-182
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Subject: | Anholt-Gfk nation brands index | Country brand | Country image | Identity | Reputation | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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