In this Open Access publication Claudia Lemke develops a comprehensive Multi-Level Sustainable Development Index (MLSDI) that is applicable to micro, meso, and macro objects by conducting methodological and empirical research. Multi-level comparability is crucial because the Sustainable...

In this study, we analyze the incentives of a streaming platform to bias consumption when products are vertically differentiated. The platform offers mixed bundles of content to monetize consumer interest in variety and pays royalties to sellers based on the effective consumption of the...

Additive Manufacturing (AM) enables mass customization and has thereby the potential to revolutionize traditional manufacturing. In this paper, we examine how the adoption of AM affects competition and welfare in traditionally standardized product markets. Analyzing a game-theoretical model of...

Intro -- Preface -- Appendix: Reviewers of the chapters for the Handbook of Marketing Decision Models (Second Edition) -- Contents -- About the Editors -- 1 Marketing Decision Models: Progress and Perspectives -- 1.1 Dimensions of Marketing Decision Models -- 1.2 The Chapters in This Handbook --...