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Purpose The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies. Design/methodology/approach The paper draws on previous research conducted...
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Purpose The aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the post-postmodern era. Design/methodology/approach The paper draws on netnographic and interview data from the Greek football manager (FM)...
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Purpose: This study aims to explore how membership (initially as a consumer) in a given field shapes individuals’ entrepreneurial journey. Design/methodology/approach: The research context is cultural and creative industries and, in particular, the independent (indie) music field in which...
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Purpose: Service research has previously documented service providers’ role in addressing the barriers of technology mediation, mostly at the service delivery level. The purpose of this study is to enhance our understanding about the role of service providers who hold strategic and...
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