TANG, ZHI; HULL, CLYDE EIRÍKUR - In: Journal of Enterprising Culture (JEC) 19 (2011) 03, pp. 229-259
This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to … attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively … strategies, organizational effectiveness will be improved. Data collected from 133 small and medium-sized Chinese SMEs verified …