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Gestaltung komplexer Markenarchitekturen : die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen
Kanitz, Christopher - 2013
Persistent link: https://www.econbiz.de/10010442743
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich - 2015
Persistent link: https://www.econbiz.de/10010463395
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Towards a single European market in asset management
Heinemann, Friedrich; Schröder, Michael; Schüler, Martin - 2003
Persistent link: https://www.econbiz.de/10011288127
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The handbook of project portfolio management
Lock, Dennis (ed.); Wagner, Reinhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10013180293
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Mit Kennzahlen zum Erfolg : Projekte, Programme und Portfolios systematisch steuern
Kütz, Martin (ed.); Wagner, Reinhard (ed.);  … - 2015 - 1. Auflage
Persistent link: https://www.econbiz.de/10014010403