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Johnson, Lester W.
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White, Lesley
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ECONIS (ZBW)
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31
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
32
The effect of cues on service quality expectations and service selection in a restaurant setting : a retrospective and prospective commentary
Sweeney, Jill
;
Armstrong, Robert W.
;
Johnson, Lester W.
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 136-140
Persistent link: https://www.econbiz.de/10011486885
Saved in:
33
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
34
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
35
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
36
Traditional culture, political ideologies, materialism and luxury consumption in China
Sun, Gong
;
D'Alessandro, Steven
;
Johnson, Lester W.
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 578-585
Persistent link: https://www.econbiz.de/10010509737
Saved in:
37
Initiating and maintaining export channel intermediary relationships
Karunaratna, Amal Randhir
;
Johnson, Lester W.
-
2008
Persistent link: https://www.econbiz.de/10003657196
Saved in:
38
Linking learning, customer value, and resource investment decisions: developing dynamic capabilities
Hubbard, Graham
;
Zubac, Angelina
;
Johnson, Lester W.
- In:
Competence perspectives on learning and dynamic capabilities
,
(pp. 9-27)
.
2008
Persistent link: https://www.econbiz.de/10003657412
Saved in:
39
The market performance indicator : a macro understanding of service provider switching
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David M.
; …
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 302-313
Persistent link: https://www.econbiz.de/10011406424
Saved in:
40
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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