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Innovation in procurement from rural India using enterprise mobility strategy: a case study

Shah, Mrinalini; Chattopadhyay, Nilanjan - In: World Journal of Entrepreneurship, Management and … 10 (2014) 2, pp. 143-153

discover themselves and to realign the business strategies with the changing environment, apply new management concepts and … secondary data. Findings – Heindl mode (2008) on the steps on continuous innovation are what Marico followed though process … started in Marico much earlier. The case emphasizes how innovation models can be followed even to bring change in big …

Persistent link: https://www.econbiz.de/10015040361

Children as innovators and opinion leaders

Hansen, Flemming; Hallum Hansen, Morten - In: Young Consumers 6 (2005) 2, pp. 44-59

Examines the characteristics of young innovators (i.e. those in a group who accept the innovation first, for instance a …

Persistent link: https://www.econbiz.de/10015044089

Applying lead user theory to young adults

Oosterloo, N.; Kratzer, J.; Achterkamp, M.C. - In: Young Consumers 11 (2010) 1, pp. 5-23

Purpose – The purpose of this paper is to identify lead users within social networks of young adults between 14 and 17 years of age. Design/methodology/approach – A questionnaire and the SAGS‐method were used to collect data within seven high schools in the north of The Netherlands. These...

Persistent link: https://www.econbiz.de/10015044237

Young consumers' views of infused soft drinks innovation

Yoon Kin Tong, David; Fa Tong, Xue; Yin, Evon - In: Young Consumers 13 (2012) 4, pp. 392-406

Purpose – This study has two aims: first, to develop a conceptual model for infused drinks innovation using the … and lifestyle variables predict innovation in infused soft drinks. The results from the moderated mediation analyses … indicate that both male and female young consumers prefer the innovation of drinks to suit local tastes and be produced locally …

Persistent link: https://www.econbiz.de/10015044320