Applying lead user theory to young adults
Year of publication: |
2010
|
---|---|
Authors: | Oosterloo, N. ; Kratzer, J. ; Achterkamp, M.C. |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 11.2010, 1, p. 5-23
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Young adults | Innovation | Social networks | Marketing strategy |
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