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Japanese attitudes toward American business involvement in Japan: an empirical investigation revisited

Akhter, Syed H.; Hamada, Toshikazu - In: Journal of Consumer Marketing 20 (2003) 6, pp. 526-535

Generation Xers in Japan continue to draw increasing attention not only because they constitute a promising segment for … business involvement in Japan. Findings and implications are presented. …

Persistent link: https://www.econbiz.de/10014848351

Animosity towards economic giants: what the little guys think

Hoon Ang, Swee; Jung, Kwon; Keng Kau, Ah; Meng Leong, Siew - In: Journal of Consumer Marketing 21 (2004) 3, pp. 190-207

attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely … Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the …

Persistent link: https://www.econbiz.de/10014848392

Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers

Sun, Tao; Horn, Marty; Merritt, Dennis - In: Journal of Consumer Marketing 21 (2004) 5, pp. 318-331

individualist cultures (Britain and the USA) and collectivist cultures (China and Japan). Congruent with previous findings on values …

Persistent link: https://www.econbiz.de/10014848410

Collaborative structure between Japanese high‐tech manufacturers and consumers

Washida, Yuichi - In: Journal of Consumer Marketing 22 (2005) 1, pp. 25-34

USA, Europe, and Japan, and suggests that each company in each region can use other region's collaboration dynamics to …

Persistent link: https://www.econbiz.de/10014848437

The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

Chéron, Emmanuel; Kohlbacher, Florian; Kusuma, Kaoru - In: Journal of Consumer Marketing 29 (2012) 5, pp. 357-368

‐related marketing (CrM) programs in Japan. Design/methodology/approach – An experimental design was used with 196 Japanese subjects … difficult to generalize findings to a broader population. Practical implications – Results show that CrM campaigns in Japan are …/value – This paper is the first to contribute to better understanding of the impact of CrM in Japan. It does confirm the gender …

Persistent link: https://www.econbiz.de/10014848976

The longitudinal effects of a two‐dimensional consumer animosity

Lee, Richard; Tae Lee, Kyung - In: Journal of Consumer Marketing 30 (2013) 3, pp. 273-282

willingness‐to‐buy foreign products. Design/methodology/approach – Sampling came from a mall‐intercept survey in Japan during the … height of a recent Japan‐China dispute ( n =139), followed by a similar survey six months later ( n =157). Identical …

Persistent link: https://www.econbiz.de/10014849023

Japanese Consumer Protection

Herbig, Paul A.; Palumbo, Frederick A. - In: Journal of Consumer Marketing 11 (1994) 1, pp. 5-14

Japan′s consumers are said to be the most meticulous and demanding consumers in the world – expecting only the best in … protection laws and entitlements in Japan, how the disfranchisement of the Japanese consumer evolved, and projects future …

Persistent link: https://www.econbiz.de/10014849094

Japanese attitudes toward American business involvement in Japan: an empirical investigation

Akhter, Syed H.; Hamada, Toshikazu - In: Journal of Consumer Marketing 12 (1995) 3, pp. 56-62

Examines Japanese attitudes and behavioral intentions toward US products, firms, and government. Findings indicate that, although Japanese consumers do not regard US products as better than competing Japanese products, they still tend to purchase them. Furthermore, they want their government to...

Persistent link: https://www.econbiz.de/10014849123

Japanese pricing policies

Howard, Carol; Herbig, Paul - In: Journal of Consumer Marketing 13 (1996) 4, pp. 5-17

Reviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing factors, pricing tactics, discounts, rebates and credits. Concludes that for Japanese companies it is not the apparent profit an individual product can earn, but the profitability...

Persistent link: https://www.econbiz.de/10014849146

Strategies for Successful Penetration of The Japanese Market or How to Beat Japan at Its Own Game

Goodnow, James D.; Kosenko, Rustan - In: Journal of Consumer Marketing 7 (1990) 4, pp. 15-23

Discusses the cultural and distribution problems facing Western firms wishing to penetrate the Japanese domestic market. Suggests a umber of strategies to circumvent these barriers. Concludes that in addition to a positive strategy, Western firms need to adjust their egotiation strategies and...

Persistent link: https://www.econbiz.de/10014849486