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Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy; Che, Yeon-Koo - 2024
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
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Antecedents of satisfaction with Facebook in the context of user involvement, privacy, and trust
Sethna, Beheruz N.; Hazari, Sunil; Talpade, Salil - In: Journal of customer behaviour 20 (2021) 1/2, pp. 95-124
Persistent link: https://www.econbiz.de/10014424076
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Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
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Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.; Paetz, Friederike - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
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Conversations with fellow leaders : privacy framing in congressional hearings after Cambridge Analytica
Epstein, Dmitry; Medzini, Rotem - In: Telecommunications policy : the international journal … 46 (2022) 10, pp. 1-16
Persistent link: https://www.econbiz.de/10014226479
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Social Robot Privacy Concern (SRPC) : rethinking privacy concerns within the hospitality domain
Jia, Shizhen; Chi, Oscar Hengxuan; Lu, Lu - In: International journal of hospitality management 122 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015072229
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The digital economy, privacy, and CBDC
Ahnert, Toni; Hoffmann, Peter; Monnet, Cyril - 2022
Persistent link: https://www.econbiz.de/10013197686
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AI-driven technology and privacy : the value of social media responsibility
Walker, Kristen L.; Milne, George R. - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 815-835
Persistent link: https://www.econbiz.de/10015062967
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Voice-activated personal assistants and privacy concerns : a Twitter analysis
Alzate, Miriam; Arce Urriza, Marta; Cortiñas, Monica - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 611-630
Persistent link: https://www.econbiz.de/10015062824
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986