Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Year of publication: |
2023
|
---|---|
Authors: | Schultz, Carsten D. ; Paetz, Friederike |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 2, p. 4-21
|
Subject: | Artificial intelligence | Digital voice assistants | Privacy | Trust | Voice commerce | Künstliche Intelligenz | Vertrauen | Confidence | Datenschutz | Data protection | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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