Jaw, Yi‐Long; Wang, Ru‐Yu; Ying‐Yu Hsu, Carol - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 641-666
cross‐strait markets of Taiwan and Mainland China, which underlies various ideologies. Design/methodology/approach – This …/implications – Since China and Taiwan share the same Chinese culture, the qualitative method proposed by the present authors is more …