A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Year of publication: |
2011
|
---|---|
Authors: | Gao, Zhihong ; Zhang, Hongxia |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 23.2011, 1, p. 72-90
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | United States of America | Consumer behavior | Advertising standards | Regulation |
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