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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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An empirical examination of university intercollegiate athletic expenditures
Stinson, Jeffrey L.; Marquardt, Adam; Chandley, Joshua - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10009579949
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Sales and advertising expendiutre for interwar American department stores
Scott, Peter; Walker, James T. - In: The journal of economic history 71 (2011) 1, pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
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Die Beschränkung des Betriebsausgabenabzugs : eine modellbasierte Analyse der Zinsschrankenregelung
Wittmann, Alexandra - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009375801
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009375905
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Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.; Van Den Bulte, Christophe - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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Expenditure and disposable income trends of UK households : evidence from micro-data
Van de Ven, Justin - In: National Institute economic review 218 (2011), pp. 44-57
Persistent link: https://www.econbiz.de/10009379498
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Is there a "heat or eat" trade-off in the UK?
Beatty, Timothy K. M.; Blow, Laura; Crossley, Thomas F. - 2011
We merge detailed household level expenditure data from older households with historical local weather information. We … standard deviations colder than expected (which occur about one winter month in forty) and reductions in food expenditure are …
Persistent link: https://www.econbiz.de/10009154838
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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719