This paper reviews some of the economic experimental evidence on conformism. There is nothing to match the early psychology experiments where subjects were often swayed by the behaviour of others to an extraordinary degree, but there is plenty of evidence of conformism. This seems built-in to...

In a comment to Cappelen, Hole, S. Sorensen, and Tungodden (2007b), Conte and Moffatt (2009) challenge our use of a random utility model when studying individual choices in a fairness experiment. They propose an alternative approach, what we call the random behavioral model, and they show that...