Purpose While trade shows remain an important customer relationship management (CRM) tool, recent advancements in information technology (IT) have raised concerns about the future of trade shows. This study aims to examine the antecedents and consequences of IT integration into trade shows....

This research attempted to examine differences in Internet usage, Internet innovativeness, perceived risks of Internet buying, and Internet buying behaviors between Korea and America, and to identify a model for factors influencing Internet buying behavior, explained by Internet usage, perceived...

The emergence and diffusion of the Internet has prompted a surge in web portal sites that are designed to meet the specific needs of ethnic Internet users who are not native English speakers. These ethnic portal sites may be set up by global portal giants (e.g. Yahoo!) or by local entrepreneurs...

International development agencies claim that commercial applications of information and communication technology (ICT) have great potential to accelerate economic growth in developing nations. This paper investigates this idea and proposes that the Internet expands the potential of marketing...

The recent concept of the “virtual exhibition” (VE) arose from an excess of demand over availability of traditional (physical) exhibitions. This initiative emerged from the Association of Exhibition Organisers ( www.aeo.org.uk ) and paved the way for far‐sighted businesses to look to the...

Purpose – This study examined the antecedents and consequences of intensity of SNS use in a cross-cultural context. The purpose of this paper is to examine the impacts of three IT-related consumer characteristics – privacy concern, consumer innovativeness and propensity to share information...

Questo articolo si concentra sulle applicazioni digitali nella comunicazione politica e nello sviluppo del consenso, partendo dal presupposto che sia necessario superare la concezione di Internet come semplice mezzo di comunicazione di massa, ma che que- sto vada analizzato come strumento...

In an Internet direct sales supply chain, the customers buy direct from the manufacturer sacrificing the benefit of physical inspection of the product. This increases the likelihood that customers will have some dissatisfaction with the product and would like to return it. A clearly explained...

Purpose – The purpose of this paper is to explore how a web‐enabled product ID system can be applied to pharmaceutical marketing and consumer relationship management. Design/methodology/approach – As a technical paper, it first introduces and describes the product ID system and then...

Purpose – Electronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote pharmaceutical products to physicians. E‐detailing means using digital technology: internet, video conferencing, and interactive...