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The duality of political brand equity
Phipps, Marcus; Brace-Govan, Jan; Jevons, Colin - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.; Jevons, Colin - In: International marketing review 26 (2009) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
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Introduction: Thought leadership in brand management
Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
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Special section: Thought leadership in brand management
Jevons, Colin (contributor); Buil, Isabel (contributor);  … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
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Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina; Jevons, Colin - In: The journal of product & brand management 25 (2016) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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Brand community in search of theory : an endless spiral of ambiguity
Gabbott, Mark; Jevons, Colin - In: Marketing theory 9 (2009) 1, pp. 119-122
Persistent link: https://www.econbiz.de/10003826397
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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša; Langaro, Daniela; Jevons, Colin; … - In: The journal of product & brand management 31 (2022) 1, pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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Employability beliefs of business students by gender and year of study : implications for higher education
Bennett, Dawn Elizabeth; Ananthram, Subramaniam; … - In: The international journal of management education 20 (2022) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10013282381
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001