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Jevons, Colin
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Buil, Isabel
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European Journal of Marketing
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ECONIS (ZBW)
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41
The duality of political brand equity
Phipps, Marcus
;
Brace-Govan, Jan
;
Jevons, Colin
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
Saved in:
42
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
43
Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.
;
Jevons, Colin
- In:
International marketing review
26
(
2009
)
3
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
Saved in:
44
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
45
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
46
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
47
Brand community in search of theory : an endless spiral of ambiguity
Gabbott, Mark
;
Jevons, Colin
- In:
Marketing theory
9
(
2009
)
1
,
pp. 119-122
Persistent link: https://www.econbiz.de/10003826397
Saved in:
48
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
49
Employability beliefs of business students by gender and year of study : implications for higher education
Bennett, Dawn Elizabeth
;
Ananthram, Subramaniam
; …
- In:
The international journal of management education
20
(
2022
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013282381
Saved in:
50
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
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