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Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry
Lai, Chia Tai Angus; Jackson, Paul R.; Jiang, Wei - In: Journal of management analytics 4 (2017) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10011771056
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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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Service experiences and dyadic value co-creation in healthcare service delivery : a CIT approach
Osei-Frimpong, Kofi; Wilson, Alan M.; Owusu-Frimpong, Nana - In: Journal of service theory and practice : JSTP 25 (2015) 4, pp. 443-462
Persistent link: https://www.econbiz.de/10011400718
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Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni; Hughes, Tim - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 861-881
Persistent link: https://www.econbiz.de/10009790970