Grounded in social exchange theory logic, this study proposes that CEO transformational leadership causes high normative commitment among top executives but this relationship is nonlinear. Specifically, top executives in Turkey express less normative commitment when their CEOs exhibits moderate...

Purpose: The purpose of this paper is to determine how best to build online advocates for a food company’s brand based on data available from the brand’s Facebook pages. Specific research objectives are to study examine whether incentivizing actions such as “liking,” sharing or...