Examining the impact of customer relationship management on deconstructed measures of firm performance
Year of publication: |
2014
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Authors: | Mumuni, Alhassan G. ; O’Reilly, Kelley |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 2, p. 89-107
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Subject: | customer relationship management (CRM) | firm performance | market share | profitability | relationship marketing | revenue growth | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability |
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