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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi; Worm, Stefan; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy; Khan, M. Sajid; Semaan, Rania; … - In: Marketing intelligence & planning 35 (2017) 3, pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
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Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko; Haldimann, Marella; Saul, Caroline Jennings - In: Journal of service management 28 (2017) 5, pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
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Free-to-fee transformation of industrial services
Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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Contract length determination in the B2B service industry : role of economic factors, business relationship, and learning
Feng, Shanfei; Krishnan, Trichy V. - In: Journal of service research 25 (2022) 3, pp. 422-439
Persistent link: https://www.econbiz.de/10013395975
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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz; Friedli, Thomas - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410