East, Robert; Lomax, Wendy; Willson, Gill; Harris, Patricia - In: European Journal of Marketing 28 (1994) 4, pp. 56-71
Reports on the results from a consumer survey of shopping trips to supermarkets in England and Wales. Most people exhibit habits about when they do their main trip to the supermarket: 61 per cent have a usual day and 67 per cent a usual time of day. Most shoppers state that they could shop at...