"This book explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself. This book is a pioneer in showing the extent of the negotiation process. It makes the case...

This new and innovative book introduces a new approach to negotiation, where 'Sustainable Negotiation' replaces the old notion of winning. Instead of 'doing a deal' and walking away, negotiation becomes a continuous process of solving problems and creating relationships with no term limits,...

In today's business world, people negotiate every day,everywhere, using techniques learned from variousbooks, experience, and education. Some are more culturallyaware and others much less. Some forget thatnegotiation is, first of all, a human interaction. Somestill think that negotiation rhymes...