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The effects of Hispanic biling...
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Gomez, Carolina
25
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7
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7
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5
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Journal of business research : JBR
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4
The international journal of human resource management
4
Journal of Business Research
3
Academy of Management journal : AMJ
2
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Managing human resources in Latin America : an agenda for international leaders
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Cultural differences in conflict resolution strategies : a US-Mexico comparison
Gomez, Carolina
;
Taylor, Kimberly A.
- In:
International journal of cross cultural management : CCM
18
(
2018
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10011889700
Saved in:
2
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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3
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
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4
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
5
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
6
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
7
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
8
Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra
;
Luna, David
;
Alvarez, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
Saved in:
9
Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.
;
Taylor, Kimberly A.
- In:
Journal of business ethics : JOBE
81
(
2008
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
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10
Teaching the art of negotiation: improving students' negotiating confidence and perceptions of effectiveness
Taylor, Kimberly A.
;
Mesmer-Magnus, Jessica
;
Burns, Tina M.
- In:
Journal of education for business
83
(
2007/08
)
3
,
pp. 135-140
Persistent link: https://www.econbiz.de/10003704619
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