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Recent years have witnessed a rapid increase of online data volume and the growing challenge of information overload for Web use and applications, thus information diversity is of great importance to both providers and users of search services. Based on the proposed diversity evaluation measure...
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Livestream technology is increasingly transforming consumers’ online shopping experience, as it enables streamers to perform real-time product presentation while interacting with a large number of consumers to sell those products. In this research, we address how livestream selling platforms...
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Based on information technology adoption theories and considering Chinese cultural characteristics, this article proposes a user centric IT/IS evaluation model composed of three determinants, namely perceived usefulness, perceived ease of use, and perceived fit, for investigating the...
Persistent link: https://www.econbiz.de/10011140407
Purpose – To reveal and analyze the key issues concerning information systems management in Mainland China. Design/methodology/approach – Based on data collected from 286 Chinese companies, 12 top key issues in information systems management in Mainland China are ranked and compared with the...
Persistent link: https://www.econbiz.de/10014859672
In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising campaigns. This paper proposes a multi-level and...
Persistent link: https://www.econbiz.de/10012869776
We present a novel model of IT-based supply chain integration that responds to the increasing need for better supply chainwide coordination of resource allocation and offers an alternative to the traditional approach of supply chain integration based on ERP systems. We explore possible...
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