Poolton, Jenny; Ismail, Hossam - In: Journal of Managerial Psychology 15 (2000) 8, pp. 795-811
The purpose of this paper is to examine some recent developments in the field of new products innovation. As a starting … point, the reader is introduced to a brief history of management, setting innovation in its historic context. Some major … issues facing new products managers are then briefly reviewed, and three recent developments in the innovation literature are …