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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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A cross cultural study of corporate blogs in the USA and Korea
Jeon, Sunran; Yoon, Seong No; Kim, Jongheon - In: International journal of information technology and … 7 (2008) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10003683700
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Content analysis of corporate blogs as a relationship management tool
Cho, Soyoen; Huh, Jisu - In: Corporate communications : an international journal 15 (2010) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10003943655
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Business blogging and enterprise strategy : controversy and evidences
Hu, Nan; Wan, Yun; Ye, Chen; Liu, Ling - In: International journal of e-entrepreneurship and … 3 (2012) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10009581172
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What makes corporate blogs successful? : an international investigation of corporate blogging practices and corporate blog acceptance
König, Nils - 2013 - [Online-Ausg.]
Persistent link: https://www.econbiz.de/10010391290
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Online public relations : a practical guide to developing an online strategy in the world of social media
Phillips, David - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788696
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Public relations and the social web : how to use social media and Web 2.0 in communications
Brown, Rob - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003782006
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Public relations online : lasting concepts for changing media
Kelleher, Tom - 2007
Persistent link: https://www.econbiz.de/10003355624
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Der Twitter-Faktor : Kommunikation auf den Punkt gebracht
Berns, Stefan; Henningsen, Dirk - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003849253