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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

Aichner, Thomas (ed.); Salvador, Fabrizio (ed.); … - 2023

1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...

Persistent link: https://www.econbiz.de/10014318553

Third-party logistics providers offering form postponement services : value propositions and organisational approaches

Trentin, Alessio - In: International journal of production research 49 (2011) 6/8, pp. 1685-1712

Persistent link: https://www.econbiz.de/10008859160

Country-of-origin marketing : a list of typical strategies with examples

Aichner, Thomas - In: The journal of brand management : an international journal 21 (2014) 1, pp. 81-93

Persistent link: https://www.econbiz.de/10010234567

Information extraction in finance

Costantino, Marco; Coletti, Paolo - 2008

Persistent link: https://www.econbiz.de/10003739971

Tourist’s Intention of Returning to a Visited Destination : Cruise Ship Passengers in Cartagena De Indias, Colombia

Coletti, Paolo - 2010

This study contribute to the growing literature on repeat visitation by examining the factors that affect a cruise ship passenger's stated likelihood of returning to a visited port as a stay over tourist. Results from a survey of cruise ship passengers that stopped in Cartagena de Indias...

Persistent link: https://www.econbiz.de/10013142818

Information extraction in finance

Constantino, Marco; Coletti, Paolo - 2008

Persistent link: https://www.econbiz.de/10004926043

Surveys

Forza, Cipriano - In: Researching operations management, (pp. 84-161). 2009

Persistent link: https://www.econbiz.de/10003791426

Third-party logistics providers offering form postponement services: value propositions and organisational approaches

Trentin, Alessio - In: International journal of production research : American … 49 (2011) 6, pp. 1685-1713

Persistent link: https://www.econbiz.de/10008769197

Revisiting form postponement at the operations-marketing interface : form postponement types, customer utility and sales performance

Trentin, Alessio; Salvador, Fabrizio - In: Mass Customization and Customer Centricity : In Honor …, (pp. 3-35). 2023

Persistent link: https://www.econbiz.de/10014321984

Traditionelles WOM vs. eWOM in der Filmindustrie

Aichner, Thomas; Maurer, Oswin; Frötscher, Denise - In: Marketing Review St.Gallen 37 (2020) 2, pp. 62-69

Allzu leicht gehen Unternehmen davon aus, dass Kommentare und Bewertungen aus dem Internet einen entscheidenden Einfluss auf das Verhalten von Konsumenten haben. In diesem Artikel wird auf die Besonderheiten der Word-of-Mouth-Kommunikation im sozialen Umfeld bzw. im Internet beim Konsum von...

Persistent link: https://www.econbiz.de/10014337567