Country-of-origin marketing : a list of typical strategies with examples
Thomas Aichner
| Year of publication: |
2014
|
|---|---|
| Authors: | Aichner, Thomas |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 1, p. 81-93
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| Subject: | country of origin | strategies | "Made in ..." | origin labels | national key industries | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234567