Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

Die Autoren untersuchen in diesem essential , welche Rolle Virtual Reality zukünftig im Tourismus spielen wird. Zu diesem Zweck vergleichen sie die beiden verwandten Technologien Virtual Reality und Augmented Reality miteinander und beschreiben aktuelle Anwendungsbereiche im Tourismus....

Purpose: This paper aims to explore the use of the knowledge management (KM) perspective for configuration projects. Configuration projects implement configurators as information technology systems that help companies manage the specification process of customised products. An effective method...

"This is the first book to provide a holistic recognition of the essential aspects of an IT-supported product configuration system. In doing so, it reveals the basic building blocks of these systems, how they support mass customization, how these systems are selected and implemented, what the...