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Army wives’ consumer vulnerability and communities of coping

Bruce, Helen L.; Banister, Emma - In: European Journal of Marketing 54 (2019) 11, pp. 2849-2871

Purpose: The spouses or partners of serving members of the UK Armed Forces are often subject to similar constraints to those of enlisted personnel. This paper aims to examine the experiences and wellbeing of a group of army wives. In particular, it focuses on their shared experiences of...

Persistent link: https://www.econbiz.de/10012184884

Rethinking relationship marketing as consumer led and technology driven : propositions for research and practice

Rooney, Tara; Krolikowska, Ewa; Bruce, Helen L. - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 42-61

Persistent link: https://www.econbiz.de/10012483398

Resource integration, value creation and value destruction in collective consumption contexts

Bruce, Helen L.; Wilson, Hugh; MacDonald, Emma K.; … - In: Journal of business research : JBR 103 (2019), pp. 173-185

Persistent link: https://www.econbiz.de/10012104139

Guest editorial: investigating the effect of the physical context on customer experience

Bruce, Helen L.; Krolikowska, Ewa; Rooney, Tara - In: The journal of services marketing 37 (2023) 6, pp. 689-699

Persistent link: https://www.econbiz.de/10014314391

Women microbusiness owners' entrepreneurial marketing decision-making during a crisis

Bruce, Helen L.; Rooney, Tara; Krolikowska, Ewa - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1800-1832

Persistent link: https://www.econbiz.de/10014450122

I can't always get what I want : low power, service customer (dis)engagement and wellbeing

Abboud, Liliane; Bruce, Helen L.; Burton, Jamie - In: European journal of marketing 57 (2023) 10, pp. 2713-2736

Persistent link: https://www.econbiz.de/10014448576

Let there be a "We" : introducing an ethics of collective academic care

Banister, Emma; Hamilton, Kathy; Piacentini, Maria; … - In: European journal of marketing 57 (2023) 10, pp. 2838-2859

Persistent link: https://www.econbiz.de/10014448584

Opportunismus

Möller, Sabine - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 35 (2006) 7, pp. 402-403

Persistent link: https://www.econbiz.de/10003340213

Die Vermeidung von consumer confusion

Möller, Sabine - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 27-30

Persistent link: https://www.econbiz.de/10002227561

Innovationspotenziale von Interaktionsepisoden zwischen Kunde und Kundenkontaktmitarbeiter

Möller, Sabine - In: Dienstleistungsinnovationen, (pp. 281-302). 2004

Persistent link: https://www.econbiz.de/10002227627