Personal values represent fundamental motivations, expressing what humans consider to be important in their lives. This study explores the relationship between founders' personal values and the performance of new ventures, considering the moderating impact of the new venture's lifecycle. To do...

This study calls into question the completeness of the argument that economic actors who fail to conform to certain identity-based logics — such as the categorical structure of markets — garner less attention and perform poorly, beginning with the observation that some nonconforming actors...