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Mobile marketing adoption intention by startup companies in India : a technological-organisational-environmental framework-based approach
Sharma, Sarika; Goyal, D. P. - In: International journal of Indian culture and business … 18 (2019) 4, pp. 458-474
Persistent link: https://www.econbiz.de/10012110540
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine; Strauss, Christine - In: Management review quarterly : systematic literature … 66 (2016) 3, pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
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Mobile payments in Japan, South Korea and China : cross-border convergence or divergence of business models?
Miao, Miao; Krishna Jayakar - In: Telecommunications policy : the international journal … 40 (2016) 2/3, pp. 182-196
Persistent link: https://www.econbiz.de/10011621256
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Poor people's money : the politics of mobile money in Mexico and Kenya
Suárez, Sandra L. - In: Telecommunications policy : the international journal … 40 (2016) 10/11, pp. 945-955
Persistent link: https://www.econbiz.de/10011621601
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Untersuchung und Entwicklung von integrativen Lösungen im Mobile Commerce in Deutschland : eine Studie im Rahmen des Research Pool 2014
Hälsig, Frank; Schwarz, Nicole; Selle, Stefan - Globus SB-Warenhaus Holding - 2015
Persistent link: https://www.econbiz.de/10011621852
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Modeling guests' intentions to use mobile apps in hotels : the roles of personalization, privacy, and involvement
Morosan, Cristian; DeFranco, Agnes - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1968-1991
Persistent link: https://www.econbiz.de/10011624200
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Tap : unlocking the mobile economy
Ghose, Anindya - 2017
Persistent link: https://www.econbiz.de/10011607246
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Developing location-based mobile advertising in Singapore : a socio-technical perspective
Lin, Trisha T. C.; Paragas, Fernando; Goh, Dion Hoe-Lian; … - In: Technological forecasting & social change : an … 103 (2016), pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
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The influence of intention to use the mobile banking : the privacy mechanism perspective
Tseng, Juo-tzu; Han, Hsiang-Lin; Su, Yea-huey; Fan, Yi Wen - In: Journal of management research 9 (2017) 1, pp. 117-137
Persistent link: https://www.econbiz.de/10011609571