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Islamic marketing, consumer empowerment and sustainable development : better concepts, better markets, better policies

Torlak, Ömer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 124-130

Persistent link: https://www.econbiz.de/10012209104

Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education

Ambarwati, Rita; Sari, Dewi Komala - In: Journal of Islamic marketing 15 (2024) 3, pp. 745-776

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Principles of Islamic Marketing.

Alserhan, Baker Ahmad - 2011

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when …Cover -- Contents -- List of Figures -- List of Tables -- Part 1 Understanding Islamic Marketing -- 1 Islamic Business … Ideals -- 2 The Islamic Market (Souq) -- Part 2 The Islamic Marketing Mix -- 3 The Islamic Product (Tayyibat) -- 4 Islamic …

Persistent link: https://www.econbiz.de/10012689563

Muslim religiosity and purchase intention of different categories of Islamic financial products

Newaz, Farhana Tahmida; Fam, Kim Shyan; Sharma, Revti Raman - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 141-152

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An Islamic macromarketing perspective on sustainability

El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203

Persistent link: https://www.econbiz.de/10011750265

A review of the critical factors affecting Islamic market mechanisms in Malaysia

Ali, Md. Arphan; Rahman, Muhammad Khalilur; Mahfuzur Rahman - In: Journal of Islamic marketing : JIMA 6 (2015) 2, pp. 250-267

Persistent link: https://www.econbiz.de/10011348977

Determinants of consumer's willingness to boycott surrogate products

Asmat Nizam Abdul Talib; Mohd Muttaqin Mohd Adnan - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 345-360

Persistent link: https://www.econbiz.de/10011812836

Antecedents of word of mouth behaviour among female grocery shoppers in Iran

Harris, Patricia; Khatami, Nasim Alsadat - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 2-15

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Trading behaviour and market sentiment : firm-level evidence from an emerging Islamic market

Chowdhury, Anup; Uddin, Moshfique; Anderson, Keith - In: Global finance journal 53 (2022), pp. 1-19

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The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia

Poan, Roy; Merizka, Valencya Engla; Komalasari, Farida - In: Journal of Islamic marketing 13 (2022) 12, pp. 2630-2648

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