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The organizational storytelling workbook : how to harness this powerful communication and management tool
Collins, David - 2021
Talking the talk, walking the walk -- Maxims for organizational storytelling -- Storytelling exercises -- Researching … Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling, and a series … essay which locates organizational storytelling within a critical account of organizational cultures. This book argues that …
Persistent link: https://www.econbiz.de/10012199468
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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Hybrid managers, career narratives and identity work : a contextual analysis of UK healthcare organizations
Bresnen, Mike; Hodgson, Damian; Bailey, Simon; Hassard, John - In: Human relations : towards the integration of the social … 72 (2019) 8, pp. 1341-1368
Persistent link: https://www.econbiz.de/10012041933
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Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine (ed.) - 2019
Persistent link: https://www.econbiz.de/10012042461
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Harnessing the Power of Failure : Using Storytelling and Systems Engineering to Enhance Organizational Learning
Newman, John Steven; Wander, Stephen M. - 2018 - First edition
storytelling and systems engineering designed to enhance organizational learning.The authors employ the SFCS approach to explore a …
Persistent link: https://www.econbiz.de/10012049528
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Storytelling-case archetype decoding and assignment manual (SCADAM)
Woodside, Arch G. (contributor); Sood, Suresh C. (contributor) - 2016
Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism …
Persistent link: https://www.econbiz.de/10012050332
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Narrative advertising models and conceptualization in the digital age
Yılmaz, Recep (ed.) - 2017
narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising …
Persistent link: https://www.econbiz.de/10011728866
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The importance of storytelling in business intelligence
Herschel, Richard T.; Clements, Nicolle - In: International journal of business intelligence research … 8 (2017) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10011731719
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Journeys of well-being : women's travel narratives of transformation and self-discovery in Italy
Laing, Jennifer H.; Frost, Warwick - In: Tourism management : research, policies, practice 62 (2017), pp. 110-119
Persistent link: https://www.econbiz.de/10011734098