Narrow search
Showing 61 - 70 of 282
Cover Image
Customer-oriented behaviour of front-line service employees: the need to be both willing and able
Pimpakorn, Narumon; Patterson, Paul G. - In: Australasian marketing journal 18 (2010) 2, pp. 57-65
Persistent link: https://www.econbiz.de/10003975204
Cover Image
Customer choice of self-service technology : the roles of situational influences and past experience
Wang, Cheng; Harris, Jennifer; Patterson, Paul G. - In: Journal of service management 23 (2012) 1, pp. 54-78
Persistent link: https://www.econbiz.de/10009534368
Cover Image
Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
Cover Image
Achieving service-sales ambidexterity
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: Journal of service research : JSR 16 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009751108
Cover Image
Killing two birds with one stone : cross-selling during service delivery
Patterson, Paul G.; Yu, Ting; Kimpakorn, Narumon - In: Journal of business research : JBR 67 (2014) 9, pp. 1944-1952
Persistent link: https://www.econbiz.de/10010379204
Cover Image
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Cover Image
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Cover Image
An extended service recovery model : the moderating impact of temporal sequence of events
Prasongsukarn, Kriengsin; Patterson, Paul G. - In: The journal of services marketing 26 (2012) 7, pp. 510-520
Persistent link: https://www.econbiz.de/10009672300
Cover Image
The impact of service climate and service provider personality on employees' customer-oriented behavior in a high-contact setting
Mechinda, Panisa; Patterson, Paul G. - In: The journal of services marketing 25 (2011) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009230981
Cover Image
Client-perceived performance and value in professional B2B services : an international perspective
La, Vinh; Patterson, Paul G.; Styles, Chris - In: Journal of international business studies : JIBS ; an … 40 (2009) 2, pp. 274-300
Persistent link: https://www.econbiz.de/10003815034