Femić-Radosavović, Bojana; Jovović, Milorad - In: Journal of Central Banking Theory and Practice 6 (2017) 1, pp. 15-28
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e....