HANDRICH, MATTHIAS; HEIDENREICH, SVEN - In: International Journal of Innovation Management (ijim) 17 (2013) 04, pp. 1350011-1
Customer co-creation is a phenomenon, whose relevance for innovative technology-based services (TBS) has been acknowledged both by scientific and management practice. However, empirical research on this topic is scarce. Above all others, the lack of a good metric for this construct to establish...