What about passive innovation resistance? : investigating adoption-related behavior from a resistance perspective
Sven Heidenreich and Matthias Handrich
| Year of publication: |
November 2015
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|---|---|
| Authors: | Heidenreich, Sven ; Handrich, Matthias |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 6, p. 878-903
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| Subject: | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441510