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Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto - In: The journal of consumer marketing 29 (2012) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.; Bucklin, Randolph E. - In: Quantitative marketing and economics : QME 10 (2012) 2, pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
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How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.; Fischer, Eileen; Chen, Yongjian - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
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Der Lebensmitteleinzelhandel in der Informationsgesellschaft - Chancen für eine kooperative Verbraucherpolitik?
Roosen, Jutta (contributor) - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009559290
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Study of the automatic evaluation of website quality from customer insight : a case study of the most visited news websites as influential social media tool
Arman, Molood; Hajipoor, Hassan; Sohrabi, Babak - In: Strategic customer relationship management in the age …, (pp. 178-197). 2015
Persistent link: https://www.econbiz.de/10011399209
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Why do international assignments fail? : expatriate families speak
Cole, Nina; Nesbeth, Kimberly - In: International studies of management and organization 44 (2014) 3, pp. 66-79
Persistent link: https://www.econbiz.de/10010516061
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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015
Persistent link: https://www.econbiz.de/10011415981
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A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: International marketing in the fast changing world, (pp. 85-107). 2015
Persistent link: https://www.econbiz.de/10011415987
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Evidence doesn't argue for itself : the value of disinterested dialogue in strategic decision-making
Garbuio, Massimo; Lovallo, Dan; Sibony, Olivier - In: Long range planning : LRP ; international journal of … 48 (2015) 6, pp. 361-380
Persistent link: https://www.econbiz.de/10011420058
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Reziprozität in der Markenführung und Marktforschung als Chance im digitalen Umfeld
Corves, Annette; Hundertmark, Dirk - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 269-287). 2015
Persistent link: https://www.econbiz.de/10011280749